Five Points with Patrick Gill, Head of Marketing & eCommerce, eCommerce Outdoors
A candid Q&A with Patrick Gill, co-founder and head of marketing at eCommerce Outdoors (TackleDirect, PennFishingStore.com, and IslandBeachGear.com), in which he talks about growing his company,...
View ArticleHow to Prepare Your eCommerce Store for a Blizzard
On Monday, February 2nd, the latest winter storm dumped upwards of three feet of snow in the North and Mideast. Thousands of people region wide found themselves calling it a ‘snow day’ and working from...
View Article3 Ways to Optimize SEO Content for eCommerce Websites
Not all content belongs on a product page. Many eCommerce website owners make the mistake of focusing exclusively on product content for their website’s SEO strategy, and ignore that additional quality...
View ArticleThe Importance Of Choosing The Right Web Host
As a merchant launching a new ecommerce store, there are many aspects of your business that demand your attention. Whether it has to do with the site design itself, preparation of products or services...
View ArticleWhy the New Year is the Right Time to Invest in Site Search
With a new year freshly upon us, many business owners have begun to plan how they can make 2016 their best year yet. With fresh new marketing initiatives and sales targets in sight, many eCommerce...
View ArticleBest Website Practices for 2016
A great website is essential to stay competitive. Many people use websites to research a company before buying a product or using their services. Your company website can make or break a prospective...
View ArticleThe West Agile Labs Guide to E-Commerce: 9 Must-Haves for Increasing Conversions
When building an online store, there are certain basic rules of internet hygiene that should be followed to help you achieve a higher ranking in Google search, stronger conversion rates, and an...
View ArticleLeveraging SEO for a Better Holiday Shopping Season
Why SEO Matters to Merchants As you prepare your marketing plan for this (and future) holiday shopping seasons, be sure to consider your SEO and search engine rankings. Generating additional organic...
View ArticleThe Power of Reviews in Establishing Credibility & SEO
One of the most effective tools in your e-commerce strategy tool bag is cultivating the star reviews generated by search engines and other review sites. Instead of pouring thousands into SEO to...
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